You Built the Reputation. Now Let's Make Google Show It.
Two thousand bins cleaned. 249 five-star reviews. A schedule that fills on word of mouth alone. The reputation is real, and Google hasn't caught up to it yet. Below is the plan that fixes that, and turns the searches happening around Arlington Heights every day into calls on your line.
Prepared by Henry Harrigan · June 25, 2026 · Baseline live in week one
Where You Stand
What I'm Seeing
I want to play back what I saw on our call and in the two audits I ran. If I got something wrong, we fix it before a dollar moves.
Your reputation is winningTwo thousand bins, 249 five-star reviews, and a crew people trust on their property.
Growth runs on referralsWord of mouth and Facebook do the heavy lifting. That works, and it also caps how fast you can grow.
Google can't see you yetYou rank for a handful of keywords and not much else. The reviews carry you, not search. That is the gap we close.
The site does too much at oncePressure washing, bins, gutters, windows, snow, landscaping. Google rewards focus over a full menu.
You already pay for GoHighLevelRight now it sits on an old site doing almost nothing. We put it to work.
Northern Power Wash takes the searchesA fraction of your 249 reviews, and they still show up across dozens of service searches. Their site is built for it. Yours is not, yet.
Two thousand bins and counting. Your recurring-revenue specialty, and proof the work is already there.
The Opportunity
Where Your Next Customers Already Are
Every week, people around Arlington Heights, Palatine, and Mount Prospect type what you do into Google. Pressure washing near me. Gutter cleaning. Garbage can cleaning service. They are ready to book, and almost none of them find you. They find Northern Power Wash and a few others who built their sites for search.
You out-clean them and you out-review them. The one place they beat you is structure: a focused site Google trusts. That part we know how to fix, and it is the whole reason for this proposal.
Pressure washing results. The service we put first for rankings, with gutters and windows backing it up.
Why the Map Pack Matters
Three Spots Win Local
Someone searches pressure washing near me. Google shows a map and three businesses above everything else. That box is the Map Pack, and it is where the calls go. Most people never scroll past it. Three spots, the whole game.
Those spots are not for sale. They rotate based on who has the most complete and active profile for that search, in that spot, at that moment. The more dialed-in your Google Business Profile, the more of those rotations you win.
Your Drive-Time Trade Area
Where your customers actually come from
Primary · most of your jobs
Secondary · the next ring out
Outer reach · long-tail searches
Most tools draw a circle around your address and call it your market. We map your real drive-time area, find every competitor inside it, and study what is working for them. Then we track your rank in a grid across that whole area, so you see movement block by block instead of one screenshot.
Why We Start With a Baseline
In week one, we measure where you rank across that grid for every service and every town, before we touch a thing. That is your starting line. Everything after it gets measured against that number, so you see what moved instead of taking my word for it.
How It Works
The Plan, Start to Finish
Five stages. Every piece gets reviewed by hand before it ships, so nothing runs on autopilot. You see each step before it goes live.
01
Baseline & Foundation
02
The New Website
03
Citation Cleanup
04
GoHighLevel
05
Rankings & AI
Stage 1 · Baseline & Foundation
Week 1
We measure where you stand and clean up the base.
A geo-grid baseline across every service and every town you cover.
A competitor benchmark across 250+ local ranking factors, so we know exactly what puts Northern Power Wash ahead of you.
Your Google Business Profile repositioned around external cleaning, pressure washing first.
Call tracking wired to your business line, so every organic call gets counted.
Analytics and Search Console connected and reading clean.
Stage 2 · The New Website
Weeks 1 to 4
A fast, focused site Google and AI can read. The rebuild is included, the same as we discussed.
Built mobile-first and sub-second fast.
A real page for each service, instead of one page carrying all of them.
Location pages for Palatine, Mount Prospect, Prospect Heights, and the rest of your towns.
LocalBusiness, Service, and Review schema, so search engines know what you do and where.
The basics your current site is missing: page titles, descriptions, a favicon, link previews, compressed images, a branded email.
Wired straight into the GoHighLevel you already pay for.
Pressure Washing
Window Cleaning
Gutter Cleaning
Bin Cleaning
A real page for each service, written for the exact searches your customers use.
Stage 3 · Citation Cleanup
Weeks 2 to 6
Your name, address, and phone, identical everywhere Google checks.
More than 350 directories submitted and corrected.
One consistent listing across Google, Bing, Apple Maps, Yelp, and the industry lists.
Built permanent, so they hold even if you ever stop.
The duplicate and mismatched listings that confuse Google today, cleaned out.
One source of truth
JMOC Services1211 S Pine AveArlington Heights, IL 60005(847) 345-6717
0 listings matched and corrected
Google
Bing Places
Apple Maps
Yelp
Facebook
Foursquare
BBB
Angi
Nextdoor
Yellow Pages
Data Axle
+340 more
Your name, address, and phone, matched across every directory Google checks.
Stage 4 · GoHighLevel, Put to Work
Weeks 2 to 4
The system you already own, doing real work for once.
Online booking, so people schedule without phone tag.
Missed-call text-back: every missed call gets an instant reply from JMOC.
A review engine that captures every happy customer and works in the local keywords that lift your ranking and your spot in AI overviews. See a live example.
Call tracking on your business line, so we see which calls came from search.
Every lead in one pipeline, instead of scattered across texts and DMs.
Stage 5 · Rankings & AI Search
Week 2, then ongoing
The engine that climbs the grid and holds the spot.
Monthly posts to Google, Facebook, and Instagram.
New location and content pages that widen your reach.
Review responses written by hand, which tell Google you are active.
Built so Google's AI answers and tools like ChatGPT can read and recommend you.
Weekly and monthly reports showing what moved.
Week 1
Baseline Set
We measure every rank and lock the starting line.
Weeks 2 to 4
Build + First Movement
The site goes live, and the early Map Pack movement starts.
Weeks 4 to 8
Citations Compound
Authority builds and the grid keeps climbing.
Inside the first couple of weeks, you see the early signs of Map Pack movement. Real momentum, not an overnight number one.
AI Search
Built for the Next Search Box
When someone asks AI for a pressure washer, you want to be the answer
More people skip the ten blue links now and just ask. Who is the best garbage can cleaning service near Arlington Heights, typed into Google's AI overview, ChatGPT, or Gemini. Those answers get built from the same signals that win the Map Pack: clear structure, consistent information, and real reviews.
Everything in this plan feeds that. The schema, the focused pages, the citation cleanup, the review engine. I will not promise an AI names you on day one. I will promise we build you to be the obvious answer, while most of your competitors do not know the game changed.
What You'll See
You Always Know What's Working
You do not have to trust a black box. Reporting is the part I am proudest of.
A weekly insight report. Short, plain, what moved.
A full monthly report on the 6th.
Your geo-grid map, refreshed, so you watch the rank climb across the area.
A call dashboard that ties organic calls back to the work.
What I Will and Won't Promise
In the first 60 to 90 days, the goal is measurable visibility growth, ranking movement on your core pressure-washing searches, stronger authority signals, and a foundation that compounds instead of resetting every month. I will not promise instant leads or number one overnight. Anyone who does is selling you something. This one builds.
Why This Fits You
Your Referrals Become Your Ranking
For a business like yours, this is where it clicks. Every happy customer already wants to send you the next one, and we capture it. The review engine turns them into five-star reviews. Those reviews feed the Map Pack and the AI answers. Every person who hears your name and Googles JMOC lands on a site that closes them, instead of a slow one-pager. Your word of mouth stops leaking and starts stacking.
Your Part of the Deal
The One Thing I Need From You
This rate works because it runs as a real partnership, not a hands-off retainer. My team handles the strategy, the build, your Google profile, the posts, and the reports. You cover the one piece only you can: the photos.
Every job your crew runs is content. The driveway that went from black to clean. The gutters before and after. The line of bins out front. Snap a few shots on the phone and drop them at a private upload link I set up for you. We turn them into your Google posts, your social posts, and the images on your service and location pages. Real work beats stock every time, and it is what Google and your next customer want to see.
You pick how hands-on you want to be. Approve every post yourself from a quick login before it goes live, or leave it to my team and just keep the photos coming. Your call.
Why It Keeps the Price Where It Is
The engine runs on a steady feed of real photos. You supply the raw material from jobs you already run, and my team turns it into everything that goes out. Five minutes on a site feeds a week of content, and that is a big part of why $599 works.
Investment
Simple, and Built to Pay for Itself
One foundation fee to build it. One monthly to run it. No long contract. The website rebuild stays included, the same as we talked about in February. The monthly sits where it does because you feed the engine real job photos while my team runs the rest.
What the $599 Runs Every Month
Trade-Area Mapping
Drive-time mapping that targets where your customers really come from.
Weekly Competitor Analysis
Northern Power Wash and the rest, reverse-engineered each week across 250+ local ranking factors.
GBP, Hands-On
Services, photos, posts, and categories kept current by hand. Listing locked.
Posts to Google, FB & IG
Monthly posts that double as another ranking surface in search.
Location & Content Pages
New town and service pages that each target a specific local search.
Review Engine
Captures every happy customer and works in the keywords that lift ranking and AI visibility.
Call Tracking on Your Line
Every organic call to your business number, counted and attributed.
Local + Organic Rank Tracking
Your rankings tracked across Google and Bing, desktop and mobile.
Weekly + Monthly Reports
Plain-English reporting so you always know what is moving.
Service
Investment
Foundation & Build
Brand-new website, 350-directory citation cleanup, baseline, and Google Business Profile fast-track. A build like this runs $2,500 on its own. The $300 is strictly a referral rate, because Alex sent you and I genuinely want to see you succeed.
$2,500$300
The Engine, Monthly
Everything in the grid above: GBP management, rank tracking, posts, location pages, review engine, call tracking, and reports.
$599/mo
To Get Started
The $300 covers the build, paid once. $599/month begins after the site is live, month-to-month past 90 days. No long contract.
$300 today
The Way I Work
Your $300 locks the build slot, paid once. The monthly does not start until you are 110% happy with the new site, across every page and every detail. No contract. Handshake basis. If something breaks, I fix it.
Your domain, your number, and your GoHighLevel stay yours. If you ever want to take the keys and run it yourself, everything we build goes with you.
Let's Get You Found
One sentence does it. "Let's go," or "Can we hop on a quick call?" I send over the onboarding the same day, website access, Google Business Profile access, and your social links, and we start your baseline that week.
Reply this week and your baseline starts the same week.
Joe, the honest version. You built something most people twice your age have not. Two thousand bins, a crew people trust, and a phone that rings on reputation alone. The only thing missing is that Google has not caught up to you, and that is the easy part. Alex spoke highly of you, and I do not take a referral like that lightly. I would like to be the one who builds the foundation under what you already started.
Pressure Washing
Window Cleaning
Gutter Cleaning
Bin Cleaning