Prepared for Joe Salemi · JMOC Services

You Built the Reputation.
Now Let's Make Google Show It.

Two thousand bins cleaned. 249 five-star reviews. A schedule that fills on word of mouth alone. The reputation is real, and Google hasn't caught up to it yet. Below is the plan that fixes that, and turns the searches happening around Arlington Heights every day into calls on your line.

Prepared by Henry Harrigan · June 25, 2026 · Baseline live in week one

Where You Stand

What I'm Seeing

I want to play back what I saw on our call and in the two audits I ran. If I got something wrong, we fix it before a dollar moves.

Your reputation is winning Two thousand bins, 249 five-star reviews, and a crew people trust on their property.
Growth runs on referrals Word of mouth and Facebook do the heavy lifting. That works, and it also caps how fast you can grow.
Google can't see you yet You rank for a handful of keywords and not much else. The reviews carry you, not search. That is the gap we close.
The site does too much at once Pressure washing, bins, gutters, windows, snow, landscaping. Google rewards focus over a full menu.
You already pay for GoHighLevel Right now it sits on an old site doing almost nothing. We put it to work.
Northern Power Wash takes the searches A fraction of your 249 reviews, and they still show up across dozens of service searches. Their site is built for it. Yours is not, yet.
JMOC cleaned garbage bins lined up Before and after garbage bin cleaning

Two thousand bins and counting. Your recurring-revenue specialty, and proof the work is already there.


The Opportunity

Where Your Next Customers Already Are

Every week, people around Arlington Heights, Palatine, and Mount Prospect type what you do into Google. Pressure washing near me. Gutter cleaning. Garbage can cleaning service. They are ready to book, and almost none of them find you. They find Northern Power Wash and a few others who built their sites for search.

You out-clean them and you out-review them. The one place they beat you is structure: a focused site Google trusts. That part we know how to fix, and it is the whole reason for this proposal.

Pressure washed sidewalk, clean strip next to dirty Freshly pressure washed deck

Pressure washing results. The service we put first for rankings, with gutters and windows backing it up.


Why the Map Pack Matters

Three Spots Win Local

Someone searches pressure washing near me. Google shows a map and three businesses above everything else. That box is the Map Pack, and it is where the calls go. Most people never scroll past it. Three spots, the whole game.

Those spots are not for sale. They rotate based on who has the most complete and active profile for that search, in that spot, at that moment. The more dialed-in your Google Business Profile, the more of those rotations you win.

Map results
1
JMOC Services★ 249 reviews · Pressure washing
You
2
A nearby competitor★ 70 reviews · Pressure washing
3
Another competitor★ 112 reviews · Pressure washing
This box is the Map Pack. Three spots, and almost every call comes from here.
40-70%

of Map Pack calls convert

Organic clicks and ad traffic are people casually price-shopping. A Map Pack caller already picked up the phone and is ready to hire, so they close far higher than anything else in search.

Your Drive-Time Trade Area
Where your customers actually come from
CHICAGO NORTHWEST SUBURBS 10-MIN SECONDARY 5-MIN PRIMARY Palatine Wheeling Prospect Hts Mount Prospect Glenview Wilmette Chicago JMOC Services ARLINGTON HEIGHTS
Primary · most of your jobs
Secondary · the next ring out
Outer reach · long-tail searches

Most tools draw a circle around your address and call it your market. We map your real drive-time area, find every competitor inside it, and study what is working for them. Then we track your rank in a grid across that whole area, so you see movement block by block instead of one screenshot.

Why We Start With a Baseline

In week one, we measure where you rank across that grid for every service and every town, before we touch a thing. That is your starting line. Everything after it gets measured against that number, so you see what moved instead of taking my word for it.


How It Works

The Plan, Start to Finish

Five stages. Every piece gets reviewed by hand before it ships, so nothing runs on autopilot. You see each step before it goes live.

01
Baseline & Foundation
02
The New Website
03
Citation Cleanup
04
GoHighLevel
05
Rankings & AI
Stage 1 · Baseline & Foundation
Week 1

We measure where you stand and clean up the base.

A Real Grid · A&N Outdoor Services
Alex's company, tracked across your own suburbs
Live geo-grid rank report for A&N Outdoor Services across the Chicago northwest suburbs
Tap to enlarge

A real geo-grid from A&N Outdoor Services, run in the same suburbs you work. This is exactly what yours will look like.

Never Cookie-Cutter

That Map Pack scan reruns every single week, across 250+ ranking factors. Your plan is never a template. It tracks whoever is winning the Map Pack right now, and exactly how we take their spots.

Stage 2 · The New Website
Weeks 1 to 4

A fast, focused site Google and AI can read. The rebuild is included, the same as we discussed.

Pressure washing a drivewayPressure Washing
Window cleaningWindow Cleaning
Gutter cleaningGutter Cleaning
Garbage bin cleaningBin Cleaning

A real page for each service, written for the exact searches your customers use.

Stage 3 · Citation Cleanup
Weeks 2 to 6

Your name, address, and phone, identical everywhere Google checks.

One source of truth
JMOC Services 1211 S Pine Ave Arlington Heights, IL 60005 (847) 345-6717
0 directory listings, submitted by hand
Local directories
Regional listings
Industry directories
City & town sites
Maps & navigation
Review platforms
Data aggregators
Business indexes
+342 more

Your name, address, and phone, listed by hand across 350+ local directories. Every consistent mention adds trust and a ranking nudge.

Stage 4 · GoHighLevel Audit
Weeks 2 to 4

You already pay for it. We audit what's running and find the wins you're missing.

JM
JMOC Services● Missed call · just now
Hey, this is JMOC Services. Sorry we missed your call! What can we help you with today?
Sent automatically, 12 seconds later. The lead never goes cold.

An example of what we look for. You may already run this. We make sure it is switched on and pulling its weight, so a missed call never turns into a lost job.

Stage 5 · Rankings & AI Search
Week 2, then ongoing

The engine that climbs the grid and holds the spot.

Week 1
Baseline Set
We measure every rank and lock the starting line.
Weeks 2 to 4
Build + First Movement
The site goes live, and the early Map Pack movement starts.
Weeks 4 to 8
Citations Compound
Authority builds and the grid keeps climbing.

Inside the first couple of weeks, you see the early signs of Map Pack movement. Real momentum, not an overnight number one.


AI Search

Built for the Next Search Box

When someone asks AI for a pressure washer, you want to be the answer

More people skip the ten blue links now and just ask. Who is the best garbage can cleaning service near Arlington Heights, typed into Google's AI overview, ChatGPT, or Gemini. Those answers get built from the same signals that win the Map Pack: clear structure, consistent information, and real reviews.

Everything in this plan feeds that. The schema, the focused pages, the citation cleanup, the review engine. I will not promise an AI names you on day one. I will promise we build you to be the obvious answer, while most of your competitors do not know the game changed.


What You'll See

You Always Know What's Working

You do not have to trust a black box. Reporting is the part I am proudest of.

What I Will and Won't Promise

In the first 60 to 90 days, the goal is measurable visibility growth, ranking movement on your core pressure-washing searches, stronger authority signals, and a foundation that compounds instead of resetting every month. I will not promise instant leads or number one overnight. Anyone who does is selling you something. This one builds.


Why This Fits You

Your Referrals Become Your Ranking

For a business like yours, this is where it clicks. Every happy customer already wants to send you the next one, and we capture it. The review engine turns them into five-star reviews. Those reviews feed the Map Pack and the AI answers. Every person who hears your name and Googles JMOC lands on a site that closes them, instead of a slow one-pager. Your word of mouth stops leaking and starts stacking.


Your Part of the Deal

The One Thing I Need From You

This rate works because it runs as a real partnership, not a hands-off retainer. My team handles the strategy, the build, your Google profile, the posts, and the reports. You cover the one piece only you can: the photos.

Every job your crew runs is content. The driveway that went from black to clean. The gutters before and after. The line of bins out front. Snap a few shots on the phone and drop them at a private upload link I set up for you. We turn them into your Google posts, your social posts, and the images on your service and location pages. Real work beats stock every time, and it is what Google and your next customer want to see.

You pick how hands-on you want to be. Approve every post yourself from a quick login before it goes live, or leave it to my team and just keep the photos coming. Your call.

Why It Keeps the Price Where It Is

The engine runs on a steady feed of real photos. You supply the raw material from jobs you already run, and my team turns it into everything that goes out. Five minutes on a site feeds a week of content, and that is a big part of why $599 works.

Simple, and Built to Pay for Itself

One foundation fee to build it. One monthly to run it. No long contract. The website rebuild stays included, the same as we talked about in February. The monthly sits where it does because you feed the engine real job photos while my team runs the rest.

Trade-Area Mapping

Drive-time mapping that targets where your customers really come from.

Weekly Competitor Analysis

Northern Power Wash and the rest, reverse-engineered each week across 250+ local ranking factors.

GBP, Hands-On

Services, photos, posts, and categories kept current by hand. Listing locked.

Posts to Google, FB & IG

Monthly posts that double as another ranking surface in search.

Location & Content Pages

New town and service pages that each target a specific local search.

Review Engine

Captures every happy customer and works in the keywords that lift ranking and AI visibility.

Call Tracking on Your Line

Every organic call to your business number, counted and attributed.

Local + Organic Rank Tracking

Your rankings tracked across Google and Bing, desktop and mobile.

Weekly + Monthly Reports

Plain-English reporting so you always know what is moving.

Service
Investment
Foundation & Build Brand-new website, 350-directory citation cleanup, baseline, and Google Business Profile fast-track. A build like this runs $2,500 on its own. The $300 is strictly a referral rate, because Alex sent you and I genuinely want to see you succeed.
$2,500$300
The Engine, Monthly Everything in the grid above: GBP management, rank tracking, posts, location pages, review engine, call tracking, and reports.
$599/mo
To Get Started The $300 covers the build, paid once. $599/month begins after the site is live, month-to-month past 90 days. No long contract.
$300 today

The Way I Work

Your $300 locks the build slot, paid once. The monthly does not start until you are 110% happy with the new site, across every page and every detail. No contract. Handshake basis. If something breaks, I fix it.

Your domain, your number, and your GoHighLevel stay yours. If you ever want to take the keys and run it yourself, everything we build goes with you.

Let's Get You Found

One sentence does it. "Let's go," or "Can we hop on a quick call?" I send over the onboarding the same day, website access, Google Business Profile access, and your social links, and we start your baseline that week.

Text or call · 937-896-3225
or
Reply by Email
Reply this week and your baseline starts the same week.

Joe, the honest version. You built something most people twice your age have not. Two thousand bins, a crew people trust, and a phone that rings on reputation alone. The only thing missing is that Google has not caught up to you, and that is the easy part. Alex spoke highly of you, and I do not take a referral like that lightly. I would like to be the one who builds the foundation under what you already started.

Henry Harrigan
937-896-3225
henry@harrigancreative.com